Steinbeis School of Future Tech & Digital Innovation
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What We Read

Books that shaped us – chosen and read by our founders and faculty. Filter by person to see what they recommend.

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New section. This collection has only just launched and keeps growing – our founders and lecturers add new recommendations on an ongoing basis. Be sure to check back regularly.
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Good to Great – Jim Collins Good to Great

Good to Great

Jim Collins
FKRecommended by Frank Kosyk

Jim Collins examines, on a hard data foundation, why some companies make the leap from good to great – and comparable ones don’t. His principles – Level 5 leadership, „first who, then what“, the Hedgehog Concept – are timeless and more relevant than ever in the age of AI: greatness comes not from technology alone, but from disciplined people, disciplined thought and disciplined action. Essential reading for anyone who wants to deliver transformation, not just talk about it.

LeadershipStrategy
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Scaling Up – Verne Harnish Scaling Up

Scaling Up

Verne Harnish
FKRecommended by Frank Kosyk

In „Scaling Up“, Verne Harnish distils the four decisions every growing company must master: People, Strategy, Execution and Cash. Instead of theory he delivers concrete tools – from the Rockefeller Habits to the One-Page Strategic Plan – that make growth deliberate rather than accidental. A hands-on manual for those who don’t just want to found a company, but build one.

GrowthEntrepreneurship
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